In the News

What Is the Future of College Marketing?

April 13, 2017

The "typical" American college student is changing. Is Big Data equipped to keep up?

VCAC partner high school William Monroe featured in this article from The Atlantic.

UVA Partnership Puts the Dream of Higher Education in Focus

February 10, 2017

In partnership with the alumnae-run startup DreamWakers, VCAC has launched a high school classroom speaker series designed to encourage greater college attendance among low-income and first-generation Virginians.

CHS Program Helps Future First-Gen College Students Find Careers

February 6, 2017

A class at Charlottesville High School is exposing future first-generation students to careers and professionals they might not otherwise see in their everyday lives. It's all part of a program called AVID, aimed at making students ready for college.

Learning Lessons: Students hear from national meteorologist

January 28, 2017

A collaborative effort by Magna Vista High’s college advisor Taylor Dowd and science teacher Joel Bunn brought students face to face with a leading expert in the field.

Text Your Way to College

January 6, 2017

Every year, hundreds of thousands of high school seniors make bad choices about where — or whether — to go to college.

Hey Students, Applying For College Aid Is Easier! (But Still Hard)

November 16, 2016

When the Obama administration announced last year that it would overhaul the Free Application for Federal Student Aid, or FAFSA, prospective college students (and their parents) cheered.

"Today, we're lending a hand to millions of high school students who want to go to college and who've worked hard," said Arne Duncan, who was at that time U.S. secretary of education. "We're announcing an easier, earlier FAFSA."

National Public Radio